IABTT Certified Instructor April 24, 2017 Courses

Event and Wedding Planner Certificate

The Professional Event and Wedding Planner Certificate program teaches the fundamentals of planning, orchestrating and delivering social events as well as owning and operating a successful event and wedding planning business. From corporate events, weddings and anniversaries to birthdays and baby showers, this detailed step-by-step methodology teaches clear and concise formulas for detailing the personal and professional aspects of any social event.

Course Objectives

Upon successful completion of the Certified Event and Wedding Planner program, you will:

  • Have a portfolio of work along with business contracts, pricing information, packages, and presentation tools

  • Understand the process for setting up a legal wedding planning business and be knowledgeable about business structure: licenses, insurances, and major local, state, and federal laws and regulations that affect business, as well as the procedural requirements necessary for compliance

  • Be proficient in prospecting for and contracting with wedding and special event clients

  • Understand how to use marketing, publishing, and public relations to promote and increase your business

  • Understand how to develop service packages that give you a competitive edge in your local market

  • Know the difference between traditional and non-traditional etiquette

  • Be familiar with various wedding traditions and cultures and how to incorporate a client’s ethnic or cultural background into the celebration.

 You will be proficient in the following:

  • Planning a budget, selecting a vendor, and designing a wedding

  • Reading and understanding existing vendor contracts, and creating new ones

  • Choosing design elements, fabrics, and styles

  • Understanding the six stages of an event experience and ways to implement them

  • Understanding the science behind food & wine pairing for special event menu planning

  • Preparing the proper table setting and establishing etiquette techniques

  • Using wedding and event planning software, tools, and resources

  • Implementing a wedding event timeline

  • Developing your preferred local industry vendor network

  • Working with a bridal client to plan, design, and deliver a dream wedding.